This project aimed to help TransLink assess the impacts of the proposed implementation of fare capping by studying consumer preferences and ridership impacts. It reviewed literature from behavioural science and transportation studies to examine how human behavioural biases influence transit ridership. Findings were used to design an experiment of how fare capping will impact ridership and customer perceptions of fares. Results will inform whether to pursue the implementation of fare capping.
Partner: TransLink
Keywords: transportation, leadership, mobility
2020