This project analyzed trends and best practices in sustainability communication on Facebook and LinkedIn in order to implement an effective social media marketing campaign on UBC Botanical Garden's LinkedIn Page.

Partner: UBC Botanical Garden
Keywords: leadership & behaviour change, social sustainability, sustainability in education

PDF icon 2019-06_Framing Sustainability-Effective Communication Strategies_Nanayakkara.pdf
Data & Technology
Human Well-being & Social Systems
Shalini Nanayakkara
UBC Sustainability Scholars report
2019